Alright, here's my final ad. Quite different from the original draft I made. I ditched the whole "future" thing because it was too complicated and I think it's better that this looks more like McDonald's' regular advertising.
The font I used is copyrighted and would have cost like a hundred dollars to get. I used the sampling feature on the site that had it and took screenshots and cropped them and it was just a giant hassle. But it is one of the companies main fonts, as you will probably recognize.
I used a full bleed image to get across the idea that the food is "bigger" than it is. And I put the food's unhealthiness in terms of calories and nutrients, since that's what's popular recently. If this were a few years ago I'd probably have something about the cholesterol.
I think subvertising McDonald's is something that the SI would approve of, McDonald's is certainly an example of capitalist spectacle.
30.10.07
McDonald's Subvertisement - Kevin Gerry
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3 comments:
I think this is a clearer ad than the first.
It's really good!
Is it bad that the picture still makes me want a Big Mac despite the strong text, clear evidence, and truthfulness behind the message?
I think the problem is that the original image was designed to make the McDonalds disgusto-burger attractive, and the problem with using that picture for the ad is that it's still maintains the original construction. What would have perhaps been more convincing would have been a picture of the real thing: limp, unattractive, poorly made, and just generally disgusting.
Thankfully, McDonalds is pretty far away from me so I'll reluctantly eat at home tonight.
-Frank_Group6
I did think about doing that, I even had a rough one of comparing the advertising image to a real picture I got, but I figured it was important that it look like a real McDonald's ad at first. Thanks for the comment.
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