Kevin - UW Ad Campaign

Yeah, that campaign bothers me too. I just think it's a dumb quotation that everyone uses when they want to seem like a cool visionary. I see it in online discussions all the time when someone is proposing a dumb idea, or talking about how they're outcasts because they "see things differently."

But I think Waterloo's most effective advertisement will be its rankings in Maclean's Magazine. I think I remember someone telling me that it was the president of UW that suggested the "best comprehensive university" category because he knew we would win it, and we weren't winning any of the existing categories. If that's ture, then that's very shrewd marketing.