17.10.07

Melissa -SHARPIE ad from Oct. 10

Hi again,

Double bad news. I did the sharpie ad and sent it to the classlist last week *which, by the way, I shouldn't have done...a very poor example of following directions BTW. You can imagine how embarrassed I am :$ * . Anyways, it was a picture of a dog balancing a sharpie on its nose and the copy read, "Brilliant" with the letters in different colours. In place of the "I" there was a red sharpie marker. I made the layout asymmetrical to a activate the space and utilized a red background to match the colour of the pen on the dog's nose. Anyway, I don't have an example to share for the blog because it's not in the format I needed it to be in my sent mail. Apparently, when you send big files through @uwaterloo.ca, they strip the attachment. So nada example to show you all --UNLESS, you still have the email I stupidly sent to the class list. If you have it still, would be able to email it to me at msirelan@uwaterloo.ca. I would be forever grateful....

So, I don't have it, but if you were on the class list you probably had already seen it, actually two different files of it.

Also, weirdly enough, Prof. O'Gorman told me that someone else had the very same concept design as me with the same pic and the same tag line. I couldn't believe it!!! I would like to see that in class today. Originally, I found that pic when I googled the word "sharpie" and I picked that photo because it looks like my dog, Bailey. Also, it was a higher res pic as well. In terms of copy, I examined many different options using an online thesaurus for "sharp" and "smart". I picked brilliant because of the dual meaning of colour and intelligence. It's so odd that someone else did too. Perhaps the same muse sat on our shoulders. Great minds think alike and all that...

Also, here's the link for the pic of the dog so that you can better visualize what it was like.

LASTLY, I'm sorry I filled everyone's inbox with my ad.

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