For reference, here is the original ad I created:
And now, the "Remix":
It took me forever to get the font just right. I tried to use the "Tide to Go" logo and turn it into "Find out." It wasn't all that difficult to do -- in theory. In practice, it took a lot of fiddling with pixels, because my talents simply don't lie in that direction.
I took the T and turned it into an F easily enough. I just chopped off the first half of the crossbar and pasted it onto the other side of the stem. I made the N by taking the stem of the I and a portion of the D and pasting them together. The "out" was similarly simple: I already had the O and the T, and just needed a U, which I made by copying the whole of the O, erasing the top portion, and adding on the little serif-like flourish from the T for the stem.
Easy in theory! But it took a lot of pixel-fiddling to make it look even somewhat natural, and I'm still not 100% satisfied with it. I may fiddle some more later, but right now, I think I'm going cross-eyed, and I'm going to give it a rest for a bit.
The font for "Do you know what chemicals you're using?" is a simple Ariel font, the colour taken from the outline of the hand in 'panel' two.
21.10.07
Sarah's Kickstart Remix ad -- Draft 1
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2 comments:
This one is pretty good. Does the product actually contain harmful chemicals as far as you know? Even if it doesn't, it's still realistic to assume that people would be against it, because 'chemicals' are seen as being even worse for the environment than anything with 'genes' in it.
- Kevin Gerry
This is probably my favourite subvertisment, if only because I think it is so perfectly suited to the Adbusters' style of spoofed ads. The concept is the same, the style is the same, but the message is very different in a subtle but also not-so-subtle way.
One thing that I also thought was really fitting about this ad (and the pre-subverted ones) which wasn't mentioned in class is the suiting nature of the staple "white t-shirt" graphic. I know this was just pulled off Google with an elementary search for "white t-shirt" but the graphic is so befitting of Tide; I could see this being used in the company's actual ads.
-Frank_Group6
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